.:Sanphire Design:.

Recession Tips

Don't cut your advertising budget: increase it-

Let your competition cut theirs. When you increase your spending, you increase your share of voice. If your competitors cut back, your message grows even stronger.

Develop a strategic marketing plan-

So that you don't waste money advertising the wrong message in the wrong place to the wrong audience.

Reassure your customers-

Implement marketing strategies that allow buyers to feel they are minimizing risk by doing business with you.

Don't cheapen your advertising by trying to save on creative or production costs-

Your customers will notice and worry about quality. This is a time to stress quality as well as value.

Achieve greater media efficiency-

Take advantage of softer rates and special promotions.

Consider sponsoring-

This type of awareness advertising gives your business valuable exposure to targeted, core audiences.

Keep your friends-

You know who your loyal customers are. Keep in touch with them and let them know what you have to offer.

Maintain continuity to sustain awareness-

Advertising works cumulatively so you have to remind people frequently about your brand or they'll forget you.

Step up public relations efforts-

Be sure to maintain a media presence with smart, effective PR programs.